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A 30-day content calendar for lingerie brands (free template)

Consistency dies without a plan. Here's a complete 30-day calendar built around one fresh Pinterest pin daily, light Instagram maintenance, and four email touchpoints — themed by week so content never feels random. Copy it, then learn how to fill the whole month in one sitting.

The weekly rhythm

Week	Theme	Pin focus (1/day)	Extras
1	Bestsellers front	Hero scenes of top 5 products, 2 scenes each	Email: "back in stock / bestseller" note
2	Fit & comfort	On-model fit shots, plus-size renders, detail macros	IG: 2 grid posts from week's pins; size-guide story
3	Occasion push	Seasonal/occasion scenes (date night, bridal, upcoming holiday)	Email: occasion gift guide
4	Brand & mood	Editorial and faceless aesthetic shots, styled flat-lays	IG: 2 grid posts; Email: new-drop teaser

The daily pin slots (repeat weekly)

Mon: product hero (on-model, 2:3)
Tue: lifestyle scene (bedroom / morning light)
Wed: detail or flat-lay (texture, quality story)
Thu: occasion angle (date night / bridal / seasonal)
Fri: faceless editorial (why these convert)
Sat: inclusive fit shot (shown-in-size labeled)
Sun: brand mood (aesthetic scene, collection grid)

Each pin gets keyworded copy — templates here — and links to its product page.

Pinlace's calendar does this natively: batch-generate the month, queue it, one pin publishes daily. Fill your first month free →

Filling the month in one afternoon

Pick 8–10 products (bestsellers + new arrivals + one extended-size line).
Batch-generate 3–4 scene variants per product in 2:3 (from flat-lays) — that's 30+ fresh pins in about an hour.
Let SEO copy generate per pin; skim and adjust tone where needed.
Queue to the calendar; drag seasonal pins toward relevant dates.
Spend the saved month actually running your store.

Adapting the template

Six weeks before a seasonal spike, swap week 3 to full seasonal mode and double pin volume (cadence rules). New collection dropping? Week 1 becomes launch week: tease (2 days), reveal (3 days), styling angles (2 days). The structure flexes; the daily-fresh-pin spine stays.

FAQ

How much content does a lingerie brand need per month?

A strong baseline: 30 fresh pins (one daily), 6–8 Instagram grid posts recycled from the same imagery, and 3–4 emails. With AI batch generation that's one afternoon of production.

What should I post every day on Pinterest?

Rotate slots: product heroes, lifestyle scenes, details, occasion angles, faceless editorials, inclusive fit shots, brand mood — the weekly rhythm keeps variety inside consistency.

How far ahead should I plan seasonal content?

Start pinning seasonal content 6–8 weeks before the holiday — Pinterest users plan early, and pins need lead time to gain search distribution.

A month of content, one sitting

Batch-generate, auto-copy, auto-post — the calendar runs itself. Start free.

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Next: Batch-creating a month of content, in detail →